Young entrepreneurs test their products in South Sacramento


The “Young Entrepreneurs Day” event brought together around 30 vendors offering products ranging from clothing to baked goods.

SACRAMENTO, Calif. — A group of young entrepreneurs launched their business at a “Young Entrepreneur Day” event at Florin Square Shopping Center.

The event was made up of around 30 different young vendors showcasing a variety of products ranging from baked goods to clothing. It was the culmination of a six-week summer camp designed to help 14-19 year olds learn the importance of starting a business.

“The core (of) the workshop was team building, and it consisted of mock interviews, CV writing,” said William McDaniels, president of the Sojourner Truth African Heritage Museum in Florin Square.

Through the camp, young people were encouraged to pursue businesses that reflected their own interests.

“We had a few days and we talked about different ideas and topics… some of them thought and thought about what they are passionate about, what they like to do and they came up with the idea themselves “said Naimah Moon, staff member of the Sojourner Truth African Heritage Museum.

Starting a business on his own was what excited Amani Muderhwa the most. His creation was “Amani’s Beverage Booth”.

“I feel like I’m independent and I don’t have to depend on someone else to start something on my own,” Muderhwa said.

Heri Kitenza, the entrepreneur behind “Heri’s Snack Shack,” felt the same way. He said the summer school gave him the tools to pitch his ideas at Young Entrepreneurs Day.

“We learned how to put things together, find materials, and create a budget,” Kitenza said.

McDaniels said the ultimate goal of the event was to encourage more minority-owned businesses.

“Our goal is to show them that you can be part of the working world, to urge black businesses,” McDaniels said. “There aren’t enough of them, especially young black entrepreneurs.”


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