Baking giant Warburtons has launched a foundation that aims to help families with product donations, education and financial donations. The Warburtons Foundation aims to donate one million products by the end of the year through community centers including schools and food banks.
This comes alongside a trial with the Magic Breakfast charity in which Warburtons will provide fresh bread to children at 30 schools. To help bridge the food education gap, the Warburtons Foundation has developed a program in partnership with education specialists, named “Bake the Most of Life” to support primary and secondary schools with free online resources related to the program.
Lesson plans and interactive content, designed to engage children on healthy eating and where food comes from, will be available to all schools, with a goal of reaching 1.5 million children over the next three years . The Warburtons Foundation is also committed to funding local charities and community groups across the UK through its Financial Giving Programme. Groups are invited to apply for grants ranging from £400 to £20,000 with previous support provided for projects ranging from cooking classes for families with disabled children in West Bromwich to Beehives Instillation in Derbyshire.
Jonathan Warburton, Chairman of Warburtons, said: “As a family business, we know how difficult the past two years have been for people across the country. And we know that right now, in many ways, things aren’t getting any easier. That’s why we launched the Warburtons Foundation, with an ambitious commitment to donate 1 million fresh baked goods this year to those in need.
“Our industry is currently facing a range of challenges, from rising wheat prices to ingredient availability, and we are doing everything we can to absorb the impact these are having on our business, to avoid d ‘affect those who benefit from our products every day.’We have seen our business suffer significant impacts over the past two years, but we have sided with the other side and want to continue to give back to our communities.