If you didn’t know better, you’d think Amanda Nguyen has a real sugar problem. Neighbor Bakehouse, B. Patisserie, and Saltwater Bakeshop’s pastry boxes take up most of the space inside his white van, while on the side are plastic bins filled with chocolate croissants and chocolate. other sweets in brown paper bags from Arsicault and Tartine bakeries. But there is a perfect explanation for the astounding assortment of desserts.
The van is part of Nguyen’s new business, Pastel, which launched in April and connects pastry shops in San Francisco and beyond with customers in the Bay Area. Pastel is not a third-party delivery app, but rather an online platform where customers can order baked goods from nearly 30 local small businesses. Every Friday and Saturday, customers take a short drive to collect their loot in the van at one of three Bay Area pickup locations.