Sweets by Shaneice makes baked goods too beautiful to eat


ROANOKE, Va. – Shaneice Jones has always been creative. She used this to her advantage at her godson’s baby shower a few years ago. She recalled: “After the baby shower, a lady came up to me and said, ‘Hey, how much do you charge for these cake pops?’ And I was like, ‘I don’t know.’

This initially revved the engines for Jones, who then tried to bake a cake for his son.

“The first time was an epic failure.”

It wasn’t enough to discourage her from doing something big. She started tuning into YouTube and jokingly told us, “I don’t have a cooking degree. In fact, I say I graduated from YouTube University. »

From this spawned a new level of creativity, which meant opening up a brick and mortar.

“I was getting so many orders, and my house was starting to look like a bakery, and I’m like, ‘I have to separate these two,’ so let me go ahead and open a storefront.”

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On November 4, 2021, Sweets by Shaneice opened in downtown Roanoke. A glance at her Instagram page will show you the creativity, color and flavor behind each of her creations. It’s not just the cupcakes. Jones keeps an eye on the latest culinary trends and makes them his own.

Cheesecake cones became a huge hit in its early days.

“Strawberry Crisp. A cookie crumb on top with a strawberry and a little filling inside a vanilla cupcake.

At the same time, she’s sticking to what made her stand out in the first place with cupcake flavors like “Red Velvet, Carrot, Twix, and Chocolate Hazelnut.”

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