A group of bakers will soon have the chance to save their struggling businesses with the help of pastry chef Stephanie Boswell in the upcoming Food Network series “Bake or Break.”
In the series, Boswell will bring not only his baking expertise, but also his business acumen, to get these failing bakeries back on their feet. In addition to sprucing up recipes, she’ll also team up with HGTV’s Lauren Makk and Breegan Jane to revamp window displays and get customers back in the door.
“Emotions are running high because there is so much at stake both personally and professionally for bakery owners,” Boswell said in a statement. “I see the potential in these struggling bakeries, and encouragement is the ingredient these owners need to believe in themselves so they can turn their business around. With hard work and a few tips, we refresh their menus, add flavor, and fill the counters with bounty’s of colorful baked goods to make every store fun, vibrant, and inviting to keep customers flocking.
Each of the four hour-long episodes will follow Boswell as she assists another bakery owner. In the first episode, Boswell travels to Flint, Michigan, to The Cookie Jar, where owner Teressa Morris has poured every penny she has into her bakery and struggles to keep the lights on. As she uses her “Million Dollar Cookies”, she learns that one menu item isn’t enough to keep her in business.
Later in the season, Boswell will travel to Los Angeles, where she is needed to help out the third-generation family bakery 27.and Street bakery. Owner and Olympic gold medalist Jeanette Bolden Pickens and her family have been baking mouth-watering pies for nearly 100 years, but they need Boswell’s touch to bring the storefront back to life.
Boswell will also use his expertise to help a crumbling Greek bakery owned by a molecular geneticist that’s losing more than $60,000 a year, as well as a pastry shop whose one-time orders of overdone celebrity cakes can’t sustain the business.
Boswell is the executive pastry chef at The Peninsula Beverly Hills. She is also behind the Fabergé Egg and the Foie Gras Candy Bar, considered “a must in Las Vegas” by Anthony Bourdain. She previously judged Food Network’s “Halloween Baking Championship” alongside Zac Young.
“Bake or Break” will debut on Food Network and discovery+ on April 11 at 10 p.m.