Sioux Falls pastry chef launches Film & Flour, offering cupcakes and photography for events


SIOUX FALLS, SD (KELO) — The pandemic has led to a shift towards entrepreneurship as more employees looking for flexibility decide to start their own businesses.

In tonight’s Your Money Matters, what led a Sioux Falls woman to turn her two passions into a creative service she can offer from her own home.

“I really love making the cupcake,” said Film & Flour owner Amelia Pegram.

Pegram is no stranger to baking.

“I’ve worked with some very, very talented chefs,” Pegram said.

She was a pastry chef at CH Patisserie and Harvester Kitchen in Sioux Falls, but decided starting her own business was the best fit for her busy family life.

“I love the process of improving cupcakes on my own terms,” ​​Pegram said.

So, in between caring for her two young daughters, Amelia is able to create her unique cupcake orders through her new company Film & Flour.

“People kept asking for my cupcakes for their events and such, so I thought maybe I could do something with it,” Pegram said.

In addition to creating the perfect party cupcakes, Pegram also offers another service that many events crave.

“I love photography because they keep it forever,” she said.

Amelia’s services help cover cupcakes and photography for any event clients have planned.

“I hosted a dinner party where I was able to decorate the cupcakes, bake them, bring them in and set up a dessert table with their Christmas theme and I was also able to take photos of the party,” a- she declared.

It’s a service she finds very popular for birthday parties and other special events.

“I think it was more that they didn’t have to call two separate companies to do this, they were really happy to call me and say do it all,” Pegram said.

So when she’s not baking cupcakes, she’s been editing photos and building her unique event service in the Sioux Falls area.

When it comes to starting her own business, Amelia says creating a website, designing a logo, business cards, and logistics like getting a tax ID were the hardest part, but all were quite easy to understand.


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