Popular products that escaped the cost of living crisis: PG Tips and Coke are cheaper than they were in 2012
- Some supermarket items cheaper than ten years ago in 2012
- Despite the cost of living crisis, many items cost less and others have barely increased
- Weetabix and Heinz Baked Beans about a third more expensive, though
The cost of living crisis may not be hitting supermarket shoppers as hard as they think – with some everyday items cheaper than a decade ago.
A comparison of 20 popular products in major supermarkets found prices for the whole basket had risen by just 1% a year, to a total of £3.54 since June 2012.
The study was conducted by the Supermarket Own Brand Guide website.
He found five cheaper items – Hartley’s Jam, Nescafé Gold Blend, PG Tips, Coca-Cola and R Whites Lemonade – and others had barely gone up.
A 500g box of Kellogg’s Corn Flakes costs £2 today, up from just 2p.
Some products, however, have seen a marked increase over the past decade. Weetabix went from an average of £2.17 in 2012 to £3 today and Heinz Baked Beans from 68p to £1.
Martin Isark, founder of Supermarket Own Brand Guide, said: “This is not bad news for the UK shopper.
No frills supermarkets [such as Aldi and Lidl] maintained prices at the Big Four [Asda, Tesco, Sainsbury’s and Morrisons] fail, otherwise we could have seen prices double on some products.