Pokemon Baked Goods Booming In South Korea, Further Boosted By BTS


These BTS guys have impeccable taste.

If you’ve ever been to the baked goods section of a Japanese supermarket, you’ve probably come across a range of baked goods such as pancakes and donuts with various Pokstarmonday on the package. Each item comes with a random Pokstarthe sticker of my inside to recreate the magic of catching them while enjoying cakes.

Japanese pokéstarmy baked goods

Conventional thinking would suggest that when a feed is so closely tied to an established IP address like Pokstarmy, that’s probably not very good. At least, that’s what I assumed until one day I tried a leftover from my daughter and was blown away by the flavor of these things. They really are much better than they have a right to be and pair just as well with conventional brands of baked goods.

Admittedly, pancakes and chocolate are hard to screw up, but they’re really overkill with those things.

As such, they have been around for a long time in Japan, enjoying steady sales as well as the popularity of each game’s release. However, it appears this pokstarbakery fever has also spread to South Korea.

On February 23, South Korean food producer SPC Samlip announced that it would sell Pokstarmy baked goods for the first time in the country in years. It turned out to be a huge success, and on March 3, the company sold 1.5 million units in a single week.

south korean pokéstarmy baked goods

Image: Spc Samlip

SPC Samlip also reported Team Rocket chocolate rolls as the most popular item. Other reports said people were waiting outside convenience stores for deliveries to arrive and showing up in stores at dawn to find some. This craze got even crazier when On March 10, BTS member RM posted his love for Pokstarmy baked goods on Instagram asking to “sell more please”.

The fleeting post was made on Instagram Stories, but luckily everything BTS does is well documented.

With the backing of BTS and their army of fans, it’s unclear how many more SPC Samlip units can move to South Korea, or by extension even Japan where similar Pokstarmon baked goods are produced by Daiichi Pan. Netizens in the loaves’ home country were happy that it was well received, but worried that with all the rabid fans buying them, they might not reach their target market of children.

“It brings me back. I miss collecting stickers when I was a kid.
“Once celebrities endorse a product, it can become difficult to buy it. I hope this will not happen to children.
“I’ve heard sometimes people buy it just for the stickers and throw away the bread. Hope that doesn’t happen too much.
“I usually buy one when I go shopping with my child. I hope it will not be sold now.
“I always only buy the older ones at half price at the supermarket, so there’s always some left over for the kids.”
“I could choose one right now…”

It’s a reasonable reminder to pay attention to the little ones when buying Pokstarmy baked goods and not getting carried away ourselves. Actually I do the same as the suggested comment and only get the discounts. They still taste so good anyway.

And stickers never go wrong

Hopefully the companies can meet the supply and demand in their respective countries so that everyone can enjoy these exceptionally tasty cakes and breads. And if anyone has a Mew sticker they’d like to swap for this one, please contact me through this website. Thank you.

Source: SPC Samlip 1, 2, Daily, Hachima Kiki
Top Image: SPC Samlip
Inset images: © SoraNews24 (Unless otherwise stated)
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