The global market size for gluten-free products is expected to reach USD 12.89 billion by 2030 according to a new study by Polaris Market Research.
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Major factors responsible for the growth of the industry include increasing prevalence of celiac disease, increasing expenditure on healthy food, consumer awareness, changing dietary habits, increasing R&D activities and favorable government initiatives. Due to the development of simple and rapid diagnostic methods, the incidence of celiac disease is rapidly increasing in developing regions. From a recent study, it was found that gluten intolerance is more common in regions like Asia and Africa than in Western countries. Many experts and researchers claim that approximately 1% of the world’s population suffers from celiac disease.
Additionally, consumers are shifting towards healthy food and lifestyle, which is expected to have a positive impact on the revenue growth of the industry. The proportion of health-conscious people across the world is expected to reach 176 million by 2026, up from 108 million in 2020. Healthy eating will see a significant increase, with options such as biscuits, ready meals , dairy, snacks and trail mixes.
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Among the various product types, the bakery products segment is expected to capture the highest revenue share. The consumption of various baked goods such as cakes, bread, etc. is gaining popularity among the younger population. Gluten-free baked goods are low in calories and have a low glycemic index (GI). It helps to reduce weight and solve obesity problems.
Also, there is a popular belief among people that gluten-free baked goods are healthier than conventional baked foods. The convenience food segment is estimated to be growing at a high CAGR as it takes less time than the conventional cooking method, and also, there is an increase in the office population.
Among all regions, North America is expected to see strong revenue growth due to high awareness of gluten intolerance issues among people as well as higher spending on healthy foods. In countries like the United States, they are readily available to most people.
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Main key players:
Major participants such as General Mills Inc., Barilla G. e R. Fratelli SpA, Conagra Brands, Inc., Ecotone, Hero AG, Kellogg Co., Seitz glutenfrei, The Hain Celestial Group Inc., Freedom Foods Group Limited, The Kraft Heinz Company and others are some of the major players operating in the global market.
Oxford Healthspan introduced Primeadine, a gluten-free and soy-free spermidine supplement, in April 2022. SIBO (small intestine bacterial overgrowth) and people with celiac disease will benefit from this supplement. In January 2022, Simply Green announced the launch of gluten-free and plant-based ambient food mixes. This product can be used as an alternative to several dating products.
Polaris Market Research has segmented the Gluten-Free Products Market report on the basis of Product, Distribution Channel, and Region:
Gluten-Free Products, Product Outlook (Revenue – USD Billion, 2018 – 2030)
• Baked goods
• Dairy/Dairy Alternatives
• Meats/Alternatives to meat
• Condiments, seasonings and spreads
• Cooked meals
• Pasta and rice
Gluten-Free Products, Distribution Channel Outlook (Revenue – USD Billion, 2018 – 2030)
• Convenience stores
• Supermarkets and hypermarkets
• Specialty stores
• E-commerce platform
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