Global Baked Goods Packaging Market Report 2022: Pouches and Containers Benefit from Consumer Demand for More Convenient Baked Goods –


DUBLIN–(BUSINESS WIRE)–The “Global Baking Goods Packaging Market” report has been added to from offer.

By 2025, demand for baked goods packaging is expected to grow 2.9% per year to $4.4 billion. After an above-average increase in demand in 2020 due to the effects of the COVID-19 pandemic, sales growth moderated in 2021 and demand going forward is expected to be in line with historical rates.

While market maturity in key applications will limit gains in packaging demand, a number of factors will drive usage, including:

  • The importance of bread as a staple food in most households

  • Growing interest in more indulgent single-serving options in packaging, such as cake and pie slices, individual muffins, and cookie and cracker packets

  • Increased sales of frozen bakery products, which generally have greater packaging requirements than non-frozen products

  • Increasing use of value-added packaging formats such as stand-up pouches rather than traditional folding cartons

  • Redesigned packaging and expanded introductions of new baked goods options aimed at grabbing consumer attention

Despite the surge in home baking, the COVID-19 pandemic has boosted sales of baked goods in 2020 and 2021

Despite a sharp decline in demand for foodservice baked goods and a resurgence of interest in home baking, overall baked goods packaging sales were still up nearly 6% in 2020 from to 2019 levels, driven by increased retail purchases of comfort foods such as cakes, pies, pastries, and cookies during the COVID-19 pandemic. In 2021, interest in home baking began to wane as consumers resumed more of their usual habits, driving sales of convenient baked goods options (e.g. bakery fresh breads, frozen ready-to-eat pies). bake) and related packaging application.

Pouches and containers benefit from consumer demand for more convenient baked goods

The best growth opportunities in the baked goods packaging market are expected for pouches and rigid containers such as cups, clamshells and split containers, supported by growing consumer preference for convenient products that offer portability, resealability or portion control. Additionally, the continued popularity of in-store bakeries will drive demand for plastic containers, which are valued for their ability to clearly showcase their contents. Split containers will see above-average gains due to their widespread use with cakes, pies and other large baked goods.

Cakes, pies and pastries apps will see above-average growth

Among applications, cakes, pies and pastries will continue to gain a share of bakery packaging demand from the more mature bread, cookie and cracker segments. Cakes, pies and pastries generally use larger packaging volumes than other baked goods because they are more delicate and require greater protection. However, even in more mature applications, a move towards higher value packaging will drive market value gains.

Above-average growth is also expected for packaging used with ethnic baked goods such as tortillas, pita bread, naan and other flatbreads.

Main topics covered:

1. Summary

2. About this report

  • Study scope and product description

  • Impact of the COVID-19 pandemic

3. Overview

  • Historical sales trends

  • Rigid or flexible packaging

  • Hardware Trends

  • Request by material

  • Plastic

  • Paper and cardboard

  • Metal and other materials

  • Factors Affecting Packaging Demand

  • Bakery Product Outlook and Product Trends

  • Product innovation

  • Sustainability initiatives

4. Applications

  • Request by application

  • Cakes, pies and pastries

  • Bread

  • Cookies and crackers

  • Other baked goods

5. Formats of baked goods

  • Request by format

  • Shelf-stable bakery products

  • Frozen baked goods

  • Fresh and chilled bakery products

6. Packaging products

  • Demand by product

  • Boxes and Cartons

  • Bags

  • Pouches

  • Containers (shells, two-piece containers, others)

  • Trays & Pans

  • Other packaging

7. Major Vendors and Industry Trends

  • Industry composition

  • Main suppliers

  • Mergers and Acquisitions

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