The Too Good To Go platform allows customers to purchase leftover food and beverages that are close to their expiration date to help protect the planet.
Convenience store brand Southern Co-op has unveiled a new service through its Too Good To Go app that aims to boost sales while serving the community at the same time. Customers can now purchase excess food and drink items that are close to their expiration date, avoiding further food waste.
The platform’s trial period began last Monday and encourages customers to visit one of 12 participating stores. Magic bags of food are available to rescue at each of these locations for just a third of the cost, at just £3.29 from its original value of £10 or more.
“We have been fighting food waste for some time, ensuring that our waste is handled responsibly and none of it goes to landfill. But now we need to take the next step – try to keep as much food as possible in the food chain and save as many meals as possible. Magic Bags have flown off the shelves of many retailers and we hope we can replicate that success in our new trial,” said Simon Eastwood, Southern Co-op’s Chief Operating Officer for Retail.
Each day, a number of magic bags will be available for purchase through the Too Good To Go app. Once purchased, the bags will be ready for collection at your chosen store between 6:30 p.m. and 8:30 p.m. Each bag can contain a range of products such as sandwiches, pizzas, fruits, dairy products, pastries or desserts.
“At Too Good To Go, we dream of a planet with zero food waste, and together with Southern Co-op, we can ensure that perfectly delicious food is eaten and enjoyed. I’m thrilled to see the impact we can have. in the fight against food waste in the months and years to come, and I know local customers will love saving their Southern Co-op magic bags,” commented Paschalis Loucaides, UK Managing Director at Too Good to Go.
Southern Co-op is currently working on science-based targets to reduce the company’s direct and indirect greenhouse gas emissions by 2030, supported by a planned activity climate action pathway and an initial investment of £5.8 million. All store waste is currently being diverted from landfill with food sent for anaerobic digestion to be broken down to produce biogas and bio-fertilizers.